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Brochure Printing Company

Brochures

Every company, like every person, has a different personality, a different story. Knowing how to utilize this fact to your advantage is what separates a business that is successful from a business that just is. One way to tell your story and convey this unique personality is by creating a brochure to market your services and/or product to your target audience. It gives people a tangible understanding of who you are, what you do, and how you do it.

Brochures can only be effective, however, if you consider your intention for creating it. Are you looking to gain new customers? Are you looking to provide a new service/product? Or maybe your goal is to just keep your company's name fresh in the heads of your customers. Whatever your rationale, keep a specific marketing goal in mind and focus on how to get that message across.

Brochure Content Checklist
Making Effective Use of your Brochure

Brochure Design Tips

A good brochure must communicate a summary of your business along with a visual feel of who you are. Don't give away too much information. Leave the customer wanting to learn more about your company.

Here are some tips for designing an effective brochure:

1) First, you need to settle on a marketing strategy. What position are you taking with this brochure? Ask yourself some of these questions:

•  What do I want my brochure to achieve?

•  Who is my target audience and what do they want from me?

•  How are we unique from our perceived competitors?

•  What are some personal values that play a part in the way we conduct business on a day-to-day basis?

2) Decide on the look of your brochure.

• Use strong contrasts in colors, typefaces, spacing and sizing; if two elements are not exactly the same, make sure they are very different, otherwise it will look like a mistake rather than a technique to try and get your attention.
• Make sure the alignment is strong with sharp, defined edges. Mixing alignments (centered, flush left, etc.) conveys a haphazard message and makes the information difficult to follow.
• Repetition is a key element that, when used correctly, can create a unified look and feel to your brochure along with reinforcing your company's name, logo, slogan, etc. Try repeating colors, spatial arrangements, and key words.
• Avoid using ALL CAPS; it gets a lower response than upper and lower case.
• A strong headline paired with an attractive graphic on the front cover can make your brochure appealing and enticing. Don't forget your goal is to get the brochure opened.

*Don't forget some very important things!

• Include the benefits to the customer; use “you” and “your”; keep it personal.
• Use power words such as, New, Free, Save, Now, Easy, Proven, and Results.
• Remind the reader to seek you out in the future by including your contact information; motivate them to call, visit, or place an order.

Brochure Content Checklist

Below is a checklist of items to include in your brochures. Obviously every brochure has a different purpose, so you will need to decide which of these is fitting for you.

•  Name of location, business or organization.

•  Contact information: address, phone number, fax number, e-mail address, etc.

•  Short, easy to read blocks of text.

•  Logo.

•  Graphic images.

•  Features; benefits.

•  Biography (business owner, life of company, etc.) to establish credentials.

•  Company mission statement.

•  Call to action; call, visit, fill out a form, etc.

Making Effective Use of Your Brochure

The bottom line is that brochures eventually end up in the trash. Your goal is to create one that is interesting enough to read before this happens. There are certain things you can do to increase the likelihood that people will genuinely consider your brochure before tossing it.

• Keep your message relatively short and focused.
• Print it on a single tri-folded sheet that can be slipped into a #10 business-sized envelope for easy mailing.
• Use simple language that can be understood by anyone.
• Point out why you're unique; what do you have that no one else does?
• Use colors and creative graphics.
• Do not make the front of the brochure wordy.