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Brochure FAQ's

What are some of the uses of brochures?

You can use brochures in many ways to promote you products or services. Brochures allow enough space to outline qualities, include images and diagrams. Customize them to answer the questions of your target audience. Gain new customers, keep existing customers informed.

How can I design an effective brochure?

First, you need to settle on a marketing strategy. What position are you taking with this brochure? Ask yourself some of these questions, such as – what do you want to achieve with the brochure, who is the target audience, your competitive advantage and your products' values you will have to outline in the brochure copy.

What are some brochure design tips?

Use strong contrasts in colors, typefaces, spacing and sizing; if two elements are not exactly the same, make sure they are very different, otherwise it will look like a mistake rather than a technique to try and get your attention. Avoid using ALL CAPS. Proofread!

Is there any copy that I must include in the brochure:

• Name of location, business or organization.
• Contact information: address, phone number, fax number, e-mail address, etc.
• Short, easy to read blocks of text.
• Logo.
• Graphic images.
• Features; benefits.
• Biography (business owner, life of company, etc.) to establish credentials.
• Company mission statement.
• Call to action; call, visit, fill out a form, etc.