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Catalog FAQ's

How do I layout an effective catalog design?

As a rule, the upper right corner of a spread is the first place people look. Put a strong product there such as a best-seller to lure consumers into turning the page.

What kind of typography shall I use for a catalog?

Keep the fonts simple and limit the number of typefaces you use; otherwise you are risking having an overwhelming page that no one wants to read.

How can I make catalog printing part of my company's branding strategy?

Consistent layouts, recognizable spreads and familiar icons are imperative in achieving brand excellence and recognition. But be sure not to over simplify this because if the entire catalog is the same, customers will get bored and not read it. This will help your company's branding strategy

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