[Home]

Click Here for the Preferred
Newsletter Printing Company

Newsletter FAQ's

Is it better to print a full color newsletter or an1/2 color newsletter?

It all depends on your budget. Many studies indicated that color newsletters tend to stick around longer and generate better results; however, it all depends on your contents and budget.

A well written newsletter in 2 colors might have better effect than a poorly written full color newsletter. Consider your budget as well. You might want to publish your newsletter less frequently an focus on quality and color rather than frequent 1 color newsletters.

How can I make newsletter printing part of my marketing plan?

A good newsletter is commonly defined as one with a loyal audience and staying power. If you focus on building long-term relationships with your readers, you are more likely to have a publication that will last.

The most important thing in creating a newsletter is determining your target audience. You need to find out a couple of things first:

•  Locate a group of potential readers; do you want to reach customers? Affiliates? Those listed on a mailing list?

•  Determine how much they will pay for your publication.

•  Figure out what it is your audience wants.

•  Know your competition.

What content should a printed newsletter include?

Once you determine exactly what kind of publication your newsletter is, it will be easier to decide which of these you will need to make it a success.

•  Eye-catching name/title; be descriptive and make it catchy.

•  Reader cues

•  Headlines and subheadings.

•  Table of Contents.

•  Jumplines (explanatory text saying article is continuation to or from another page.

•  White space.

•  Most people have a tendency to cram as much information into as little space as possible but that usually turns off readers. White space divides the information up into digestible pieces and makes reading the newsletter less of a chore.

•  Publish your newsletter in a timely and regular manner.

•  If you don't live up to your commitment to your readers you will lose credibility.

•  Concentrate on a uniform and consistent look for your newsletter. Don't use too many different fonts and sizes; establish a familiarity with the look of your publication.

How can I make effective use of the newsletters I am planning to print?

Newsletters aren't only beneficial for companies who want to communicate with their customers. They can also be a valuable way for employers to communicate with their employees within the company.

•  During a time of corporate downsizing, merging or acquisition a newsletter can help quell feelings of stress, confusion and uncertainty.

•  Clarify the goals and ambitions of the company as a whole; employees can't work together to help achieve a goal if they don't know what it is.

•  Newsletters can be a great way to introduce new hires to the company.

•  Concentrate on keeping the company newsletters fun and silly; if serious news needs to be spread it can be done in an inter office memo.