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Poster FAQ's

Where can I use custom printed posters to promote my products?

Custom printed posters can be a great tool for your sales force. Drop them off at customer locations and request that they display them at the point of purchase. Include product information and specifications along with attractive colors and design to encourage customers to keep your posters around longer and use them. 

Shall I print 1 color or full color posters?

One color posters will not stay around and will be a waste of your money. If your budget is limited and you cannot afford to print many collateral material for your product, try incorporating most of the information on a full color poster. It will have a lot of impact and will reach more audience than the brochures or postcards- especially if you are sending them to resellers to display them at the point of purchase.

Shall I print single sided or double sided brochures?

The cost of printing single sided or double sided brochures a lot of the times is minimal. If you do not have specific guidelines where the posters will be used, it is better to order double sided so that they can be used against the wall, or on a window allowing double exposure.

How can I make effective use of the poster?

While you might have the perfect argument to convince your audience, how you present your content might be more important than its legitimacy. People are often able to convince others of total lies by the clarity and persuasiveness of their argument and visuals.

Here are some additional tips for enhancing your poster presentation:

-Make sure you have in mind the exact message you want to get across and tailor your entire poster to presenting that message. Stress that point at the outset and make sure to return to it at the end.

-For enhanced retention use visual images wherever possible. They grab the audience's attention and are retained for longer than the written word.

-However, don't overuse images. Place them to hammer in a crucial point or to clarify a complex issue. If it merely duplicates written material it is preferable to leave out the image or graph.

-Color is a vital communication tool so use it to your advantage! People often retain something a lot better if it is in color. Color can give something symbolic meaning so try and choose the color that best illustrates your mood.